The early '70s would not have been such a special time in the Chattanooga area without The Yellow Deli. Remember those luscious fruit salads, great sandwiches, fresh salads, and homemade desserts? There was something about the warm and rustic atmosphere that drew people like a magnet. It became an important part of the lives of so, so many Chattanoogans back in those days. Fond memories linger on... And who can forget that catchy little slogan at the bottom of the hand-drawn Yellow Deli menu that proudly announced, "We serve the fruit of the Spirit... Why not ask?"